This paper addresses companies’ lack of implementation of success factors in new product development. Drawing on theory in the competence perspective and an exploratory empirical study, the paper points to two major areas that have not been covered by previous studies on new product...

Discusses the concept of market‐oriented product development and describes the extent to which a number of Danish food companies and Dutch manufacturers of medical equipment were market oriented in developing new products. The results are combined with the current product development...

While predicting the future is impossible, corporate decision-makers have to decide which competencies to develop precisely on this basis. This article presents the results of a research project on scenario analyses in the Danish food industry. The aim of the study is to look at alternative...

Purpose – The need for better links to the market as well as improved internal sharing and use of market information has been stressed as central for market‐oriented product development. This paper aims to suggest a conceptual model for the identification of relevant market information...