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Subject
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Consumer behaviour
34
Konsumentenverhalten
34
Marketingtheorie
26
Marketing theory
24
Innovationsmanagement
22
Deutschland
18
Innovation management
18
Germany
16
Multinationales Unternehmen
16
Technologiepolitik
14
Transnational corporation
14
Industrial research
13
Industrieforschung
13
Technology policy
13
Forschung und Entwicklung
12
Globalisierung
12
Marketing
12
Globalization
11
Großbritannien
11
Innovation
11
Welt
11
World
11
Biotechnologie-Industrie
10
Biotechnology industry
10
Corporate reputation
10
Firmenimage
10
United Kingdom
10
Theorie
9
Theory
9
EU countries
8
EU-Staaten
8
Unternehmen
8
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7
Pharmaceutical industry
7
Pharmaindustrie
7
Research
7
Biotechnologie
6
Biotechnology
6
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6
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6
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Undetermined
64
Free
18
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Article
253
Book / Working Paper
95
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Article in journal
81
Aufsatz in Zeitschrift
81
Aufsatz im Buch
30
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30
Aufsatzsammlung
8
Collection of articles of several authors
8
Sammelwerk
8
Case study
5
Fallstudie
5
Graue Literatur
5
Non-commercial literature
5
Bibliografie enthalten
3
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3
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3
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3
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3
Advisory report
2
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2
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2
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2
Hochschulschrift
2
Ratgeber
2
Thesis
2
Working Paper
2
Company information
1
Conference paper
1
Conference proceedings
1
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1
Fallstudiensammlung
1
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1
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1
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1
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1
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1
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1
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Language
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English
180
Undetermined
134
German
32
Danish
1
Spanish
1
Author
All
Maclaran, Pauline
99
Reger, Guido
98
Davies, Gary
76
Jones, Tim
46
Stevens, Lorna
27
Harmsen, Hanne
17
Parsons, Elizabeth
17
Catterall, Miriam
15
Chatzidakis, Andreas
14
Chun, Rosa
13
Brown, Stephen
11
Mietzner, Dana
10
Gerybadze, Alexander
9
Taylor, Shirley F.
8
Whelan, Susan
8
Kuhlmann, Stefan
7
Rojas-Méndez, José I.
7
Bradshaw, Alan
6
Meyer-Krahmer, Frieder
6
Roper, Stuart
6
Tadajewski, Mark
6
Grunert, Klaus G.
5
Madran, Canan
5
Minowa, Yuko
5
Müller-Seitz, Gordon
5
Nolting, Michael
5
Visconti, Luca M.
5
Chen, Xiangdong
4
Gallagher, Katherine
4
Miller, Caroline
4
Pun, K. F.
4
Sonne, Anne-Mette
4
Surman, Emma
4
Walsh, Margaret
4
Adelhelm, Silvia
3
Beise, Marian
3
Belitz, Heike
3
Bourke, Rita
3
Braun, Andreas
3
Broderick, Anne
3
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Institut for Marketing og Organisation, Aarhus Universitet
4
Manchester Business School
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
2
Brandenburgisches Institut für Existenzgründung und Mittelstandsförderung
1
Center for Agricultural and Rural Development (CARD), Iowa State University
1
Deutsches Institut für Wirtschaftsforschung
1
Edward Elgar Publishing
1
Universität Potsdam
1
Zentrum für Europäische Wirtschaftsforschung
1
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Published in...
All
Journal of marketing management : MM
22
European journal of marketing : EJM
12
Journal of business research : JBR
11
R & D management
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Marketing intelligence & planning
5
Research Policy
5
The journal of services marketing
5
Advances in mergers and acquisitions
4
Journal of Business Research
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of historical research in marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
MAPP Working Papers
4
Research policy : policy and management studies of science, technology and innovation
4
SAGE library in marketing
4
Berichte aus der Betriebswirtschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of the Academy of Marketing Science
3
Manchester Business School - Research - Working Papers
3
Sage library in marketing
3
Springer eBook Collection / Business and Economics
3
Technik, Wirtschaft und Politik : Schriftenreihe des Fraunhofer-Instituts für Systemtechnik und Innovationsforschung
3
Working Paper
3
Young consumers : insight and ideas for responsible marketers
3
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Corporate reputation review : an international journal
2
International journal of business and globalisation : IJBG
2
International journal of entrepreneurial venturing
2
International journal of entrepreneurship and innovation management
2
International journal of manufacturing technology and management
2
International journal of retail & distribution management
2
International journal of technology management : IJTM
2
International journal of technology marketing : IJTMkt
2
Journal of consumer behaviour : an international research review
2
Journal of macromarketing
2
Journal of service research : JSR
2
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Source
All
ECONIS (ZBW)
180
OLC EcoSci
110
RePEc
24
USB Cologne (EcoSocSci)
20
Other ZBW resources
7
USB Cologne (business full texts)
5
BASE
2
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Showing
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348
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31
Trade marketing strategy
Davies, Gary
-
1993
Persistent link: https://www.econbiz.de/10004163972
Saved in:
32
Managing export distribution
Davies, Gary
-
1984
Persistent link: https://www.econbiz.de/10004771039
Saved in:
33
Chancen und Risiken der Verwirklichung des EG-Binnenmarktes 1992 für die Beschäftigten der Branche Maschinenbau in der Bundesrepublik Deutschland
Reger, Guido
-
1989
Persistent link: https://www.econbiz.de/10000826217
Saved in:
34
Internationalisierungsstrategien und die Rolle von Innovation in Biotech-Unternehmen
Reger, Guido
- In:
Management-Handbuch Biotechnologie : Strategien, …
,
(pp. 173-193)
.
2002
Persistent link: https://www.econbiz.de/10001654524
Saved in:
35
Risikoreduktion durch Technologie-Früherkennung
Reger, Guido
- In:
High-Risk-Projekte : Quantensprünge in der Entwicklung …
,
(pp. 251-277)
.
2001
Persistent link: https://www.econbiz.de/10001569462
Saved in:
36
Trends in the internationalisation of technological knowledge and consequences for national science and technology policy
Reger, Guido
- In:
The knowledge-based economy : the global challenges of …
,
(pp. 213-238)
.
2000
Persistent link: https://www.econbiz.de/10001542000
Saved in:
37
Linking corporate-wide global R&D activities
Reger, Guido
- In:
Multinational enterprises, innovative strategies and …
,
(pp. 81-104)
.
2003
Persistent link: https://www.econbiz.de/10001977061
Saved in:
38
Technologie-Früherkennung: Organisation und Prozess
Reger, Guido
- In:
Management von Innovation und Risiko : Quantensprünge …
,
(pp. 303-329)
.
2006
Persistent link: https://www.econbiz.de/10003300828
Saved in:
39
Internacionalización de la investigación y desarrollo en empresas multinacionales
Reger, Guido
- In:
Información comercial española : ICE : revista de …
830
(
2006
),
pp. 9-29
Persistent link: https://www.econbiz.de/10003393341
Saved in:
40
Differences in the internationalization of industrial R&D in the triad
Reger, Guido
- In:
Management of technology and innovation in Japan : with …
,
(pp. 289-310)
.
2006
Persistent link: https://www.econbiz.de/10003244846
Saved in:
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