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The effect of customer satisfaction on consumer spending growth

Fornell, Claes; Rust, Roland T.; Dekimpe, Marnik G. - In: Journal of marketing research : JMR 47 (2010) 1, pp. 28-35

Persistent link: https://www.econbiz.de/10003947425

The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents

Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2007

Persistent link: https://www.econbiz.de/10003651669

The impact of the business cycle on service providers : insights from international tourism

Dekimpe, Marnik G.; Peers, Yuri; Heerde, Harald J. van - In: Journal of service research : JSR 19 (2016) 1, pp. 22-38

Persistent link: https://www.econbiz.de/10011433131

Business cycle research in marketing : a review and research agenda

Dekimpe, Marnik G.; Deleersnyder, Barbara - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 31-58

Persistent link: https://www.econbiz.de/10011865098

How to brand your private labels

Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496

Persistent link: https://www.econbiz.de/10011866418

Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research

Cleeren, Kathleen; Dekimpe, Marnik G.; Heerde, Harald J. van - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 593-615

Persistent link: https://www.econbiz.de/10011772265

Marketing budget allocation across countries : the role of international business cycles

Peers, Yuri; Heerde, Harald J. van; Dekimpe, Marnik G. - In: Marketing science 36 (2017) 5, pp. 792-809

Persistent link: https://www.econbiz.de/10011760408

Time-series models in marketing : some recent developments

Dekimpe, Marnik G.; Hanssens, Dominique M. - In: Marketing : journal of research and management 6 (2010) 1, pp. 24-29

Persistent link: https://www.econbiz.de/10003976409

Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers

Plas, Joep van der; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of retailing 100 (2024) 2, pp. 199-216

Persistent link: https://www.econbiz.de/10015065154

Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods

Bruyneel, Sabrina; Dewitte, Siegfried; Franses, Philip Hans - 2009

We propose that weather conditions can influence consumers’ engagement in lottery play. A longitudinal study on the extent of lottery play in Belgium shows that lottery expenditures are indeed higher after reduced exposure to sunshine, even after controlling for people’s inertia,...

Persistent link: https://www.econbiz.de/10014060494