Ward, Antonia; Runcie, Ellie; Morris, Lesley - In: Journal of Business Strategy 30 (2009) 2/3, pp. 78-84
Purpose – This paper aims to outline the approaches used by the UK Design Council to embed design and innovation … design methods, tools and processes used to embed design‐led innovation are explored. These are grouped under five headings … finds that programmes which use design thinking, design mentoring and co‐creation to help companies develop innovation …