Live streaming commerce, a combination of live streaming and e-commerce, has been a huge phenomenon over the past few years. Recently, lucky draw (also known as sweepstakes) stands out as one of the most popular promotion innovations for traffic acquisition in live streaming commerce. As a...

Problem Definition: We explore the efficiency of two major marketing strategies – price discounts and short videos – in live streaming commerce. Specifically, we study the following questions: (i) What is the sales effect of price discounts? (ii) What is the overall sales effect of posting...

Academic/Practical Relevance: Our intent is to identify the underlying factors and develop an order assignment policy that can help an on-demand meal delivery service platform to grow.Methodology: By analyzing transactional data obtained from an online meal delivery platform in Hangzhou (China)...

While information design has gained significant attention in the recent literature as a tool for shaping consumers' purchase behavior, little is known about its use and implications in two-sided marketplaces, where both supply and demand consist of self-interested strategic agents. In this...

We explore marketplace design in the context of a B2B platform specializing in liquidation auctions. Even when the platform's aggregate levels of supply and demand remain fixed, we establish that the platform's ability to use its design levers to manage the availability of supply over time...

Market thickness, which measures the number of participants in a market, is a critical driver for platforms to grow and thrive. In food delivery platforms, market thickness entails the restaurant density in a geographic area (i.e., a regional market). We study the implications of restaurant...

In the race to establish themselves, many early-stage marketplaces choose to accelerate their growth by adding marquee (established brand name) sellers. We study the implications of marquee seller adoption on smaller, lesser-known unbranded sellers in the marketplace. While recent literature has...