Phan, Thuy Chung; Rieger, Marc Oliver; Wang, Mei - In: International Journal of Bank Marketing 37 (2019) 1, pp. 44-68
Purpose: The purpose of this paper is to investigate segmentations by finance-related attitudes and behavior of financial consumers in Switzerland and Vietnam. Design/methodology/approach: The authors replicated the questionnaire measuring attitudes toward financial affairs as used in the study...