Purpose – The main purpose of this paper is to provide an analytical conceptual framework to help business marketers to identify the effect of consumer's online purchase cost on a firm's performance in a dual‐channel competitive market. Design/methodology/approach – A structural model...

Purpose – To explore and identify the strategic approaches firms may follow in their pursuit of value transparency (VT) in inter‐organisational relations in supply networks. Design/methodology/approach – Through the use of game theory an understanding of the difficulties of co‐operation...

Purpose – The purpose of this paper is to provide a practical method to be used in team decision making when allocating resources. Design/methodology/approach – The paper proposes the following hypothesis: the selected team consensus strategy from among all available strategies must have...

Simple game theory offers a number of important insights into strategic behaviour in a competitive business environment. Provides some flavour of the issues which can be addressed. Using a two‐firm framework, considers how some familiar and recurring business decisions can be analysed as...

Purpose – The purpose of this paper is to present a new perspective on the marketing-R & D interface by modelling firms that develop new products in a duopolistic market. Design/methodology/approach – By using a game-theoretic modelling approach, this study examines strategic delegation,...

Purpose – The purpose of this study is to explore potential reasons that might explain why locally owned tourism firms cheat the use of backward economic linkages that (when used) might otherwise maximize the economic benefits of the tourism industry for locals. Design/methodology/approach –...

Based on the new requirements of the rapid development of the national urbanization, planning adaptability and dynamic variability in the process of urban planning should be improved, which will become the focus of planning and design. Therefore, in this paper, the operating mechanism of...

Purpose – This paper aims to examines whether firms’ eco-friendly advertising claims are supported by environmentally friendly behavior. Design/methodology/approach – The paper develops a game theory model to determine the circumstances under which firms’ environmental claims will be...