Hye Park, Ji; Stoel, Leslie - In: Journal of Fashion Marketing and Management: An … 6 (2002) 2, pp. 158-176
Despite the rapid growth in online sales of apparel, some consumers are still reluctant to purchase clothing on the Internet. This may be due to perceptions of risk associated with the type and quantity of information on which to make their purchase decision. The purpose of this study was to...
