data, I then show that this type of demand heterogeneity is empirically relevant in a consumer health plan setting. Younger … and older consumers and men and women reveal strikingly different demand for health insurance, conditional on their …

-induced reductions in demand elasticities would predict an increase in pharmaceutical firms' optimal prices. However, Part D plans could … suggest that the magnitude of these average effects varies across drugs as predicted by economic theory"--National Bureau of …

-induced reductions in demand elasticities would predict an increase in pharmaceutical firms' optimal prices. However, Part D plans could … suggest that the magnitude of these average effects varies across drugs as predicted by economic theory …