Barton, Jared; Castillo, Marco; Petrie, Ragan - Interdisciplinary Center for Economic Science (ICES), … - 2012
Political campaigns spend millions of dollars each voting cycle on persuading voters, and it is well established that these campaigns do affect voting decisions. What is less understood is what element of campaigningÑthe content of the message or the delivery method itselfÑ sways voters, a...