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With the rising of social media, firms seek to contract with key opinion leaders (KOLs) who have strong influence on their social media followers, to promote products of the firms by making videos. This paper studies the problem of how to select KOLs and schedule their advertising campaigns in...
Persistent link: https://www.econbiz.de/10012827898
Social networks rely on sharing engaging content for their users. Since continued production of user-generated content is critical to their success, they have constructed a variety of tools to motivate new content creation, to facilitate user discovery of new content, and to provide attention...
Persistent link: https://www.econbiz.de/10014078983
Social networks rely on the sharing of content that is engaging to their users. Since continued generation of user-generated content is critical to their success, they have created a variety of tools to motivate their creators to create and share new content, to facilitate discovery of new...
Persistent link: https://www.econbiz.de/10014030683
Online marketplaces frequently implement design features which link products' visibility and discovery to historical sales: for example, top selling products are featured more prominently on the frontpage and search results. Unlike other intertemporal demand linkages such as word-of-mouth or...
Persistent link: https://www.econbiz.de/10014082840
Discrimination and violence directed towards Asian Americans in the United States increased dramatically following the onset of the COVID-19 pandemic. In this paper, we examine consumer discrimination against businesses associated with Asian Americans. Leveraging the pandemic as an exogenous...
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