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Conceptual framework development : CSR implementation in fashion supply chains
Perry, Patsy; Towers, Neil - In: International journal of physical distribution & … 43 (2013) 5/6, pp. 478-500
Persistent link: https://www.econbiz.de/10009764288
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Online Fashion Promotion During the Time of Crisis (Covid-19) in the Context of Sri Lankan Fashion Industry
Pathirana, D.J.P.S.D; H.R.A.T, Ranaweera - 2023
societies as well as disrupted both local and international industries including the fashion Industry. People began to isolate … themselves to stem the spread of the virus. In order to that, the fashion brands had to converge their efforts for both new … Lanka. The aim of this study is to discover the role of online fashion promotion during a crisis in the context of the Sri …
Persistent link: https://www.econbiz.de/10014360604
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The effect of celebrity endorsement on Instagram fashion purchase intention : the evidence from Indonesia
Herjanto, Halimin; Adiwijaya, Michael; Wijaya, Elizabeth; … - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 203-221
To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various...
Persistent link: https://www.econbiz.de/10012262031
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Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.; O'Rourke, Anne-Maree; Plourde, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
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Brand communications in fashion categories using celebrity endorsement
Carroll, Angela - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 146-158
Persistent link: https://www.econbiz.de/10003909886
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Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016
Persistent link: https://www.econbiz.de/10011484688
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
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Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer : a fashion industry perspective
Trivedi, Jay P. - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 256-271
Persistent link: https://www.econbiz.de/10011966940
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Impact of Celebrity Endorsement on Customer's Brand Perception in the British Sports Apparel Industry : A Comparison between Celebrity Endorsed and Non-Endorsed Brands
Janjua, Talal - 2013
This research aims to study the impact of celebrity endorsement on customer's brand perception by giving a comparison of celebrity endorsed and non-endorsed brands in the British apparel industry. An extended empirical study has been conducted with the help of various secondary resources...
Persistent link: https://www.econbiz.de/10013080529
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Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita; Sadachar, Amrut; Chakraborty, Swagata - In: Journal of fashion marketing and management 26 (2022) 4, pp. 676-699
Persistent link: https://www.econbiz.de/10013384582