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Marketing Research Education i...
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579
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514
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482
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Kapferer, Clodwig
63
Malhotra, Naresh K.
59
Green, Paul E.
39
Herrmann, Andreas
36
Decker, Reinhold
35
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34
Homburg, Christian
31
Wildner, Raimund
30
Baesens, Bart
28
Berekoven, Ludwig
28
Bhatnagar, Vishal
27
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27
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26
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26
Hildebrandt, Lutz
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Gunasekaran, Angappa
25
Kuß, Alfred
25
Pepels, Werner
25
Vasarhelyi, Miklos A.
25
Wiedmann, Klaus-Peter
25
Day, George S.
24
Huber, Frank
23
Kotler, Philip
23
Kumar, V.
23
Sarstedt, Marko
23
Wamba, Samuel Fosso
23
Wind, Yoram
23
Aaker, David A.
22
Albers, Sönke
22
Martens, David
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Wedel, Michel
21
Greyling, Talita
20
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Birks, David F.
19
Budzinski, Oliver
19
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IGI Global
70
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67
European Productivity Agency
62
European Society for Opinion and Marketing Research
54
American Marketing Association
52
Springer Fachmedien Wiesbaden
51
National Bureau of Economic Research
33
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
15
OECD
14
Market Research Society
13
Springer International Publishing
11
American Management Association
10
Information Resources Management Association
10
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9
Faculteit Economie en Bedrijfskunde, Universiteit Gent
8
Gesellschaft für Konsumforschung
8
Edward Elgar Publishing
7
Springer-Verlag GmbH
7
Verlag Dr. Kovač
7
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6
GfK-Nürnberg e.V.
6
HAL
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Haufe-Lexware GmbH & Co. KG
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National Industrial Conference Board
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Nielsen Company
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Walter de Gruyter GmbH & Co. KG
6
Bank für Internationalen Zahlungsausgleich / Irving Fisher Committee on Central Bank Statistics
5
Centro de Desarrollo
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Danish Technological Institute
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Deggendorfer Forum zur digitalen Datenanalyse
5
Department of Economics, Oxford University
5
European Association of Agricultural Economists - EAAE
5
European Commission / Directorate General for Education and Culture
5
Nomos Verlagsgesellschaft
5
ToKnowPress
5
AMACOM
4
Arbeitskreis Deutscher Marktforschungsinstitute
4
Carl Hanser Verlag
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Journal of marketing research : JMR
386
Journal of business research : JBR
222
Technological forecasting & social change : an international journal
195
Journal of marketing
186
Overseas business reports : OBR
155
SpringerLink / Bücher
143
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
107
International journal of production research
99
European journal of operational research : EJOR
94
Springer eBook Collection
93
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
83
Journal of the Academy of Marketing Science
82
International journal of business information systems : IJBIS
77
Qualitative market research : an international journal
74
Management science : journal of the Institute for Operations Research and the Management Sciences
72
International journal of forecasting
70
Journal of advertising research
70
Esomar congress
68
Journal of information & knowledge management : JIKM
68
Tourism management : research, policies, practice
68
Journal of retailing
65
Journal of retailing and consumer services
64
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Industrial marketing management : the international journal for industrial and high-tech firms
62
Marketing : ZFP ; journal of research and management
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Europäische Hochschulschriften / 5
56
Journal of business economics : JBE
56
Business horizons
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Harvard business review : HBR
52
European Journal of Marketing
51
European marketing research review
51
Marketing Intelligence & Planning
51
HMD : Praxis der Wirtschaftsinformatik
50
Information systems and e-business management : ISeB
49
International journal of market research
49
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Source
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ECONIS (ZBW)
20,060
Other ZBW resources
716
USB Cologne (EcoSocSci)
677
RePEc
587
EconStor
399
BASE
86
USB Cologne (business full texts)
30
OLC EcoSci
25
ArchiDok
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Showing
1
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10
of
22,590
Sort
relevance
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date (newest first)
date (oldest first)
1
Early validation of high-tech startups by using (big) data
Ahmed, Saad
;
Kjørstad, Marianne
;
Muller, Gerrit
; …
- In:
International journal of innovation management : IJIM
27
(
2023
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014500610
Saved in:
2
Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Oliver, Mathieu Alemany
;
Vayre, Jean-Sébastien
- In:
Journal of marketing analytics : JMA
3
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10011380425
Saved in:
3
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
4
The marketing data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
Saved in:
5
Uncovering the message from the mess of big data
Bendle, Neil T.
;
Wang, Xin
- In:
Business horizons
59
(
2016
)
1
,
pp. 115-124
Persistent link: https://www.econbiz.de/10011422876
Saved in:
6
Market research and the ethics of big data
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10009788919
Saved in:
7
How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili
;
Song, Michael
- In:
Research-technology management : RTM
65
(
2022
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
Saved in:
8
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
9
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
Saved in:
10
Marketing research education in the Big Data era
Paas, Leo
- In:
International journal of market research
61
(
2019
)
3
,
pp. 233-235
Persistent link: https://www.econbiz.de/10012172197
Saved in:
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