Chinese citizens are increasingly using WeChat, the most popular instant messaging app. With the growth and popularity of mobile terminals and mobile payment technology, WeChat payment has become the primary choice for more and more people to pay for their daily travel, shopping, and payment,...

This study aims to find out how the website's design, the quality of the information, security, responsiveness, and trust all affect customer satisfaction in the context of e-Commerce website of home product users in the Thai population. The objectives of this study are to investigate web...

Purpose: This study examines the factors affecting the online shopping behavior of agricultural products in inner Mongolia on e-Commerce - a case study of the Douyin platform. The dependent variable is agricultural products of characteristics purchases, while independent variables are perceived...

The study proposed to determine the factors influencing user satisfaction with short video social media on the Douyin platform. The objectives of this study were: (1) Explore the satisfaction of current short video social media users. (2) Determine the degree of influence of three independent...

This research aims to study factors that can affect employee performance and to explain the influences factors that affect employee performance. Four hundred sets of questionnaires were used for data collection. Descriptive statistics such as frequency, percentage, mean, standard deviation...

This study proposed to determine factors influencing intention to use social media (Facebook) for travel decisions. The objectives of this study were: 1). to recognize the elements that were influencing the Facebook users’ intention to use Facebook for deciding on traveling and 2). To study...

This study is proposed to determine the factors that affecting the use intention of mobile banking in Bangkok, Thailand. The objective of this study is to define what factors affect use intention of mobile banking (K-Plus) and analyze consumer’ behavior intention uses mobile banking (K-Plus)....

This study examines the relationships between the six factors (food quality, service quality, physical environment quality, perceived value, satisfaction, and behavioral intention) in fast-casual restaurants. Nowadays, restaurants need to understand and give importance to the factors that...

Purpose – The purpose of this study is to determine the factors influencing teenager’s perception and behavior towards food quality, service quality, and physical environment quality at drive-thru fast-food restaurants in Bangkok. 42 percent of the respondents were male while 58 percent were...

Currently, In advanced car insurance market almost reach full penetration ratios but an emerging market like the Asia market still has the potential to grow. Thailand has continued the growth of car insurance. Thailand is the second-largest car insurance market in ASEAN and has a lot of...