This paper reframes the dominant marketing conceptualization of religion as a driver of consumer differences toward religion as a field of transcultural practices within multicultural marketplaces. Through depth interviews with 24 consumers from multiple religious backgrounds and multiple...

Dedicated to a confluence of issues of our times, `Cross-culture, Multiculturalism, and Migration,’ this volume addresses a necessary and very current desire of our society regarding the need for people to prove their lifestyle, culture and religious traditions to others, in while facing the...

Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart - when cooperation is so clearly in everyone’s interest.