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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Demangeot, Catherine (contributor) - 2015
Persistent link: https://www.econbiz.de/10011296994
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Marketing across cultures
Usunier, Jean-Claude; Lee, Julie Anne - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10002157741
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Interkulturelle Kommunikation : kulturbedingte Unterschiede in Verkauf und Werbung
Schugk, Michael - 2004
Persistent link: https://www.econbiz.de/10002084381
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The cultural standard method
Fink, Gerhard; Kölling, Marcus; Neyer, Anne-Katrin - 2005
Persistent link: https://www.econbiz.de/10002572913
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Internationale Geschäftstätigkeiten in Asien : Länderkulturforschung anhand ausgewählter Länder
Schmeisser, Wilhelm (ed.) - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003055643
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The impact of cultural value diversity on multicultural team performance
Kirkman, Bradley L.; Shapiro, Debra L. - In: Managing multinational teams : global perspectives, (pp. 33-67). 2005
Persistent link: https://www.econbiz.de/10003029409
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Modellierung von Investorenverhalten : Implikationen für interkulturelles Investor Marketing und Investor Relations
Reimann, Martin - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002678218
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International management : cross-cultural dimensions
Mead, Richard R. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10001891221
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Marketing across cultures
Usunier, Jean-Claude - 2000 - 3. ed.
Persistent link: https://www.econbiz.de/10001364720