Early studies typically hold a negative view of interrupting website features (e.g., pop-ups and floating advertisements) because they may cause annoyance for consumers and disrupt their processing flow. The current short paper offers a novel insight into a potential benefit of interrupting...

Impressions at first glance matter in the digital world in that they could lead to lasting impact on credibility perceptions, usage intention, and user satisfaction. Past studies have found that much of impression formation is affected by visual design-related features. Despite its importance,...

Prior research has shown that vertical position of an item is important in both an offline and an online digital context. However, findings in the digital context are inconsistent and atheoretical. Recent psychology research has observed that looking up vs. down can shift processing style...

Within the emerging context of using interactive conversational agents (CAs) to persuade and activate individuals’ behavior changes, it is important to understand how to design CAs to engage in effective communication and generate positive social response. Drawing upon the social response...

The internationalization of Web sites requires Web designers to provide effective navigation experience for users from diverse cultural backgrounds. This research investigates the effect of cultural cognitive style on user perception of Web site structure characteristics and performance on the...

Electronic word-of-mouth (EWOM) systems have become an inalienable and indispensable part of electronic commerce and evolved into a rich information environment that contain a set of communication elements. Understanding how these communication elements operate simultaneously to shape consumers'...