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An approach to the optimal positioning of new product

Gavish, Bazalel; Horsky, Dan; Srikanth, Kizhanatham - In: Management science : journal of the Institute for … 29 (1983) 11, pp. 1277-1297

Persistent link: https://www.econbiz.de/10002415219

Application of a composite stochastic model of brand choice

Givon, Moshe; Horsky, Dan - In: Journal of marketing research : JMR 16 (1979) 2, pp. 258-266

Persistent link: https://www.econbiz.de/10002479080

Market share models as approximators of aggregated heterogeneous brand choice behavior

Givon, Moshe; Horsky, Dan - In: Management science : journal of the Institute for … 24 (1978), pp. 1404-1416

Persistent link: https://www.econbiz.de/10002479099

The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations

Bass, Frank M.; Russell, Thomas; Horsky, Dan - In: The journal of business : B 53 (1980) 3, pp. 51-67

Persistent link: https://www.econbiz.de/10001879483

Untangling the effects of purchase reinforcement and advertising carryover

Givon, Moshe - In: Marketing science : the marketing journal of the … 9 (1990) 2, pp. 171-187

Persistent link: https://www.econbiz.de/10001095700

Homogeneity and heterogeneity in stochastic models of brand choice behavior

Givon, Moshe - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 263-272

Persistent link: https://www.econbiz.de/10001041178

The relationship between the demand and supply of home financing and neighborhood characteristics : an empirical study of mortgage redlining

Benston, George J. - In: Journal of financial services research : JFSR 5 (1992) 3, pp. 235-260

Persistent link: https://www.econbiz.de/10001119541

The modern advertising agency selection contest : a case for stipends to new participants

Horsky, Dan; Horsky, Sharon; Zeithammer, Robert - In: Journal of marketing research : JMR 53 (2016) 5, pp. 773-789

Persistent link: https://www.econbiz.de/10011600619

Comments on "Conjoint Analysis of Price Premiums for Hotel Amenities."

Horsky, Dan - In: The Journal of Business 57 (1984) 1, pp. 139-47

Persistent link: https://www.econbiz.de/10005076282

An Empirical Analysis of the Optimal Advertising Policy

Horsky, Dan - In: Management Science 23 (1977) 10, pp. 1037-1049

This paper determines an optimal policy for investment in advertising for a firm that wishes to maximize its discounted profits. To that end, an integrated approach consisting of model formulation, empirical investigation, and optimization is carried out. A model of market share response to...

Persistent link: https://www.econbiz.de/10009214811

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