Omnichannel strategies may be a creative solution to soften the competition between e-tailers and brick-and-mortar (B&M) retailers. This paper studies the coopetition partnership in omnichannel operations between an e-tailer and multiple B&M retailers under the buy-online-ship-from-store (BOFS)...

There are numerous evidence showing that consumers usually experience emotional dissonance (e.g. purchase regret) and anticipate it in consideration set formation process. Our paper investigates how anticipated regret affects consumers' consideration set formation and the relevant implications...

Problem Definition: Many digital platforms provide a search environment for consumers to evaluate sellers' products. We investigate a strategic platform's preference in search pattern (parallel pattern or sequential pattern) to keep in check consumers' search behavior and sellers' price and...