Avery, Rosemary J.; Eisenberg, Matthew D.; Simon, Kosali I. - In: Journal of Health Economics 31 (2012) 5, pp. 705-718
We examine whether exposure to direct-to-consumer advertising (DTCA) for antidepressant drugs affects individual use of these medications among those suffering from depression. Prior studies have almost exclusively relied on making connections between national or market-level advertising...