India has experienced many changes in its retail segment. It had changed its traditional Mom-Pop store which was an unorganized pattern and was running with relationships maintained by the owners with customers to an organized pattern is really a great change. This change only because of the...

In India, commercial banks are the oldest, largest and fastest growing financial intermediaries. They have been playing a very important role in the process of development. In 1949 RBI was nationalized followed by nationalization of Imperial Bank Of India (New State Bank Of India) in 1995. In...

Consumers process information differently depending if their more of a right or left brain type of person. This board explores how marketing techniques are being tweaked to craft messaging and approach based on the split brain theory. The past literature on involvement and hemispherical...

Empowerment as a methodology is often associated with feminism. The subject of empowerment of women has becoming a burning issue all over the world including India since last few decades. It is held that women now cannot be asked to wait for any more for equality. In other words, Empowerment is...

Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement...