Leszczyński, Grzegorz; Mandjak, Tibor; Margitay, Tihamér - In: Journal of Business & Industrial Marketing 37 (2021) 4, pp. 723-733
Purpose: This paper aims to introduce the concept of business paradigm to conceptualize and explain differences in business interaction patterns in the IMP research. Design/methodology/approach: The concept of the interaction and the concepts related to and driven from it describe the business...