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Extra-role behavior in buyer–supplier relationships
Wuyts, Stefan - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 301-311
Persistent link: https://www.econbiz.de/10007879225
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Drivers of technological novelty and superior customer-need fulfillment in new product development ; Report No. 04-117
Wuyts, Stefan; Dutta, Shantanu - In: MSI reports : working paper series (2004) 4, pp. 3-25
Persistent link: https://www.econbiz.de/10009893428
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The Market Valuation of Outsourcing New Product Development
Raassens, Néomie; Wuyts, Stefan; Geyskens, Inge - In: Journal of marketing research : JMR 49 (2012) 5, pp. 682-696
Persistent link: https://www.econbiz.de/10010031974
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The Purchasing of Full-Service Contracts:
Stremersch, Stefan; Wuyts, Stefan; Frambach, Ruud T. - In: Industrial marketing management : the international … 30 (2001) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10006280445
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The Purchasing of Full-Service Contracts:
Stremersch, Stefan; Wuyts, Stefan; Frambach, Ruud T. - In: Industrial marketing management : the international … 30 (2000) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10006282090
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Partner selection in B2B information service markets
Wuyts, Stefan; Verhoef, Peter C.; Prins, Remco - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 41-52
Persistent link: https://www.econbiz.de/10008884888
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Licensing exchange—Insights from the biopharmaceutical industry
Wuyts, Stefan; Dutta, Shantanu - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 273-282
Persistent link: https://www.econbiz.de/10008893107
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Gaining Access to Intrafirm Knowledge: An Internal Market Perspective on Knowledge Sharing
Verbeke, Willem; Belschak, Frank D.; Bagozzi, Richard P.; … - In: Human performance 24 (2011) 3, pp. 205-231
Persistent link: https://www.econbiz.de/10009178742
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Licensing Exchange - Insights from the Biopharmaceutical Industry
Wuyts, Stefan; Dutta, Shantanu - 2008
Licensing out technologies is a main source of revenue for dedicated technology firms. While licensing exchange has received very little attention in prior marketing literature, it is both economically important and poses particular challenges. Characteristics of technology markets such as...
Persistent link: https://www.econbiz.de/10014223059
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Comment on "clearing the paradigmatic fog : how to move forward in business marketing research : a response to Möller and Halinen (2022)"
Lilien, Gary L.; Wuyts, Stefan - In: Industrial marketing management : the international … 107 (2022), pp. 502-504
Persistent link: https://www.econbiz.de/10014231311