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Implusive buying behavior in Online fashion apparel shopping : an investigation of the influence of the internal and external factors among Indian shoppers
Wadera, Deepti; Sharma, Vrinda - In: South Asian journal of management : SAJM 25 (2018) 3, pp. 55-82
Persistent link: https://www.econbiz.de/10012011211
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Enhancing green loyalty towards apparel retail stores : a cross-generational analysis on an emerging market
Dabija, Dan Cristian - In: Journal of open innovation : technology, market, and … 4 (2018) 8, pp. 1-16
addressing four consumer generations in an emerging market, the authors highlight the extent to which clothing retailers are able …
Persistent link: https://www.econbiz.de/10011879655
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Examining applicability of RSQS with added dimensions for organized apparel retailers in India : validation and development of scale
Hasan, Arif - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 1, pp. 52-74
Persistent link: https://www.econbiz.de/10012161016
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Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima; Khan, Bilal Mustafa - In: Journal for global business advancement : JGBA 10 (2017) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
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Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta; Chawla, Deepak - In: Journal of internet commerce 15 (2016) 4, pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
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Effect of consumption-context and product attributes on social value perception of luxury clothes for Indian female consumers
Manocha, Raghav - 2020
Persistent link: https://www.econbiz.de/10012597962
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Green apparel buying behaviour : a study on Indian youth
Khare, Arpita; Sadachar, Amrut - In: International journal of consumer studies 41 (2017) 5, pp. 558-569
Persistent link: https://www.econbiz.de/10011824409
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Understanding Purchase Intentions of Pre Owned Clothing in India
Kapoor, Anupam - 2020
-hand clothing since it is not a simple form of mercantilism. The purpose of this study is to create new knowledge by identifying … of purchase intension of second hand clothing. Finding out an overall understanding about the second-hand product …
Persistent link: https://www.econbiz.de/10012846261
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A Study to Identify Customer's Online Apparel Shopping Behavior in Relation to Return Policies of E-Commerce Businesses, W. R. To Pune Region, India
Punekar, Sarika - 2016
are tech savvy and the area is densely occupied by migrants PAN India …
Persistent link: https://www.econbiz.de/10012983237
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Modeling the Personality Construct of Brands : A Study on Apparel Brands in India
Ghosh, Saugat - 2017
Brand personality, which is defined as ‘personality attributes associated with the brands', forms the core of a brand's symbolic attributes. As the functional benefits offered by all brands in a product category are similar, symbolic benefits play a significant role in achieving differential...
Persistent link: https://www.econbiz.de/10012965419