Aksoy, Lerzan; Alkire (née Nasr), Linda; Kandampully, Jay - In: Journal of Service Management 31 (2020) 5, pp. 1041-1058
Purpose: The purpose of this study is to highlight the role that service firms can play to improve societal health and create symbiotic value, defined as value created as a result of collaborative relationships between the firm, its employees, customers and the communities in which it operates....