The purpose of this research is to develop the concept of product performance, which is influenced by organizational transformation and organizational culture, and is mediated by market orientation. This research uses a quantitative approach, using the sampling method of stratified proportional...

Purpose: Investigating the influence of intensive distribution and sales promotion towards customer-based brand equity, repurchase intention and word-of-mouth (WOM) (study on Suzuki car owners in PT Surya Batara Mahkota Wilayah Nusa Tenggara Timur). Design/methodology/approach: The research was...

Strategic competitiveness is achieved when a firm successfully formulate and implement a strategy of value creation. In order to create competitive advantage, the theory of competitive advantage have contributed to the present two major schools of the Market-Based View (MBV) and Resources-Based...