In this chapter we explore the classic factor analytical model. Factor analysis is extremely important in its scientific historical role in explicitly recognizing measurement error in behavioral research,. and in providing a rigorous means of conceptualizing unobservable constructs and the...

This chapter illustrates the analysis of variance (ANOVA) and related techniques including the analysis of covariance (ANCOVA), the multivariate analysis of variance (MANOVA), and the multivariate analysis of covariance (MANCOVA). The analysis of variance will be introduced as a simple extension...

This paper presents a literature review in the area of services marketing and management from 1986 to the present. An electronic library search under the key words "service marketing" supplemented with a manual search yielded 865 articles. These articles are organized into a framework based on...

Much recent research has examined the differences between goods and services, but less empirical work has been done investigating differences among services. In this paper, we focus solely on services: through the use of multidimensional scaling, subjects' perceptions are used to infer...

Statistical models arc presented for the analysis of attribution data (Kelley, 1967, 1973; McArthur, 1972) that are more appropriate than previously used methods and that enable researchers to address a broader range of theoretical issues. These new models allow researchers to determine the separate...

The roles of affective and cognitive processes in judgment have been the focus of much recent research and theoretical debate. This study was designed to investigate the structure of voters' affective reactions and trait attributions to national political figures. Three-mode factor analysis was...

Periodically, social scientists debate the strengths and weaknesses of hypothesis testing (for which researchers pose the question, e.g., "Are my group means the same or different?") compared with effects estimation (motivated by the question, "How large is the difference between my group...

This research presents the inferential statistics for Cronbach’s coefficient alpha on the basis of the standard statistical assumption of multivariate normality. The estimation of alpha’s standard error (ASE) and confidence intervals are described, and the authors analytically and...

In this paper, we suggest ways to improve mediation analysis practice among consumer behavior researchers. We review the current methodology and demonstrate the superiority of structural equations modeling, both for assessing the classic mediation questions and for enabling researchers to extend...