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Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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A network bidder behavior model in online auctions : a case of fine art auctions
Dass, Mayukh; Reddy, Srinivas K.; Iacobucci, Dawn - In: Journal of retailing 90 (2014) 4, pp. 445-462
Persistent link: https://www.econbiz.de/10010473277
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How attitudes toward product categories drive individual brand attitudes and choice
Posavac, Steven S.; Sanbonmatsu, David M.; Seo, Joon Young - In: Psychology & marketing 31 (2014) 10, pp. 843-852
Persistent link: https://www.econbiz.de/10010484330
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The politics of health care
Iacobucci, Dawn; Van Horn, Lawrence; Hoeffler, Steve - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 4, pp. 305-311
Persistent link: https://www.econbiz.de/10008749296
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Commentary on "Mediation analysis and categorical variables : the final frontier" by Dawn Iacobucci
MacKinnon, David Peter; Cox, Matthew G. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 600-602
Persistent link: https://www.econbiz.de/10009682392
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Mediation with categorical variables : consider ordinal models, empirical Bayes, and alternatives to R2
Gilula, Zvi - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 599
Persistent link: https://www.econbiz.de/10009682393
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Mediation analysis and categorical variables : some further frontiers
Feinberg, Fred M. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 595-598
Persistent link: https://www.econbiz.de/10009682397
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Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis
Iacobucci, Dawn; Popovich, Deidre L.; Bakamitsos, … - 2015
Persistent link: https://www.econbiz.de/10011498139
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Toward a more nuanced understanding of the statistical properties of a median split
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 652-665
Persistent link: https://www.econbiz.de/10011411590
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The median split : robust, refined, and revived
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 690-704
Persistent link: https://www.econbiz.de/10011411596