Garbin Praničević, Daniela - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 7 (2021) 1, pp. 307-314
The paper intends to scrutinize the effects of augmented (AR) reality and virtual reality (VR) technology implementation in cultural tourism. Therefore, the paper explored and presented the following: (i) AR, and VR (AR/VR) based technology concept in general, (ii) AR/VR technologies application...