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Which sport sponsorships most impact sponsor CSR image?

Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815

Persistent link: https://www.econbiz.de/10011529666

The host with the most? : the effects of the Olympic Games on happiness

Dolan, Paul; Kavetsos, Georgios; Krekel, Christian; … - 2016

We show that hosting the Olympic Games in 2012 had a positive impact on the life satisfaction and happiness of Londoners during the Games, compared to residents of Paris and Berlin. Notwithstanding issues of causal inference, the magnitude of the effects is equivalent to moving from the bottom...

Persistent link: https://www.econbiz.de/10011530303

The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event

Edwards, Martin R. - In: Human resource management 55 (2016) 4, pp. 721-740

Persistent link: https://www.econbiz.de/10011535984

Unconditioned superstition and sports bar fans

Hanks, Lydia; Zhang, Lu; McGinley, Sean - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 113-131

Persistent link: https://www.econbiz.de/10011453979

Scheduling asynchronous round-robin tournaments

Suksompong, Warut - In: Operations research letters 44 (2016) 1, pp. 96-100

Persistent link: https://www.econbiz.de/10011455582

Guys and gals going for gold : the role of women's empowerment in Olympic success

Lowen, Aaron; Deaner, Robert O.; Schmitt, Erika - In: Journal of sports economics 17 (2016) 3, pp. 260-285

Persistent link: https://www.econbiz.de/10011458609

Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators

Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259

Persistent link: https://www.econbiz.de/10011486530

Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation

Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300

Persistent link: https://www.econbiz.de/10011503705

Comparison of sport tourists' and locals' motivation to participate in a running event

Devine, Adrian; Devine, Frances - In: International journal of event and festival management 6 (2015) 3, pp. 215-234

Persistent link: https://www.econbiz.de/10011503778

Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games

Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339

Persistent link: https://www.econbiz.de/10011504122