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Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
McCullough, Brian P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 146-168
Persistent link: https://www.econbiz.de/10010399893
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Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
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Mega sport events : a probabilistic social cost-benefit analysis of bidding for the games
Nooij, Michiel de - In: Journal of sports economics 15 (2014) 4, pp. 410-419
Persistent link: https://www.econbiz.de/10010405144
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Competitive balance as a predictor of season attendance among North American non-major sports leagues
Levin, Michael A.; Bailey, Bruce C. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 117-130
Persistent link: https://www.econbiz.de/10010405828
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
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Motivation, satisfaction, and behavioral intentions : segmenting youth participants at the Interamnia World Cup 2012
Prayag, Girish; Grivel, Elsa - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 148-160
Persistent link: https://www.econbiz.de/10010417504
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Special issue: Marketing sport event tourism
2014
Persistent link: https://www.econbiz.de/10010417513
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Perception of the new competition formats in the Innsbruck 2012 Youth Olympic Games sports programme : a spectators' perspective
Schnitzer, Martin; Scheiber, Sabrina; Lang, Madeleine; … - In: Sport management review 17 (2014) 4, pp. 432-443
Persistent link: https://www.econbiz.de/10010425670
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What goes into a medal : women’s inclusion and success at the Olympic Games
Noland, Marcus; Stahler, Kevin - 2014
Persistent link: https://www.econbiz.de/10010457674
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Segmenting volunteers by motivation in the 2012 London Olympic Games
Alexander, Amanda; Kim, Sung-Bum; Kim, Dae-Young - In: Tourism management : research, policies, practice 47 (2015), pp. 1-10
Persistent link: https://www.econbiz.de/10010499526