Omotosho, Babatunde S. - In: CBN journal of applied statistics 12 (2021) 1, pp. 77-108
This paper analyses textual data mined from 37,460 reviews written by mobile banking application users in Nigeria over the period November 2012 - July 2020. On a scale of 1 to 5 (5 being the best), the average user rating for the twenty-two apps included in our sample is 3.5; with the apps...