We use data on a real, large-scale social network of 27 million individuals interacting daily, together with the day-by-day adoption of a new mobile service product, to inform, build and analyze data-driven simulations of the effectiveness of seeding (network targeting) strategies under...

It has been conjectured that the peer-based recommendations associated with electronic commerce lead to a redistribution of demand from popular products or "blockbusters" to less popular or "niche" products, and that electronic markets will therefore be characterized by a "long tail" of demand...

Co-sourcing is a new type of inter-organizational relationship, that is broader, both in operational scope and in risk sharing, than traditional outsourcing relationships. Based on a number of case studies, we develop analytical models of co-sourcing which evaluate when it is optimal, and what...

Information technology has radically altered the management of supply chain operations; many business partners who are adjacent on the supply chain can gain from entering inter-organizational information sharing (IOIS) relationships and sharing information that was previously accessible to only...

In this paper we analyze a model of usage pricing for digital products with discontinuous supply functions, which characterizes a number of information technology-based products and services for which variable increases in demand are fulfilled by the addition of "blocks" of computing or network...

Digital technologies have made networks ubiquitous. A growing body of research is examining these networks to gain a better understanding of how firms interact with their consumers, how people interact with each other, and how current and future digital artifacts will continue to alter business...

This paper analyzes optimal pricing for information goods under incomplete information, when both unlimited-usage (fixed-fee) pricing and usage-based pricing are feasible, and administering usage-based pricing may involve transaction costs. It is shown that offering fixed-fee pricing in addition...