Several new methods of measuring corporate diversification have been developed since Rumelt's (1974) seminal work. These methods use varying criteria but they have not been backed up by construct validity. The present study investigates the content, convergent, discriminant, unidimensionality,...

Using a sample of 91 firms in four global industries, this study finds evidence of an inverted U-shaped curve between global integration and return on sales. The multiple regression results highlight the benefits of global integration in developing competitive advantage, but also indicate...

The present study tests the proposition that the normative rational model of decision making influences diversification strategy which, in turn, influences the firm's performance. Questionnaires measuring rational decision making were mailed to 441 large U.S. manufacturing firms with a response...