Given the enormous amount of data created through customers’ transactions in retail stores, it comes as no surprise that retailers are actively seeking initiatives to leverage big data and offer their customers superior services that provide mutual, previously unattainable benefits....

An innovative guide to the organization and function of enterprises in the technological age In the era of big data and automation, this book presents a cutting-edge approach in how enterprises should organize and function. Striking a practical balance between theory and practice, The...