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New forms of digital marketing research

Colleoni, Elanor - In: The Routledge companion to digital consumption, (pp. 124-134). 2013

Persistent link: https://www.econbiz.de/10009690742

Automatic construction of conjoint attributes and levels from online customer reviews

Lee, Thomas Y.; Bradlow, Eric T. - 2007

Persistent link: https://www.econbiz.de/10009410939

Helpfulness of online consumer reviews : readers' objectives and review cues

Baek, Hyunmi; Ahn, Joongho; Choi, Youngseok - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 99-126

Persistent link: https://www.econbiz.de/10009718633

Airport service quality drivers of passenger satisfaction

Bogicevic, Vanja; Yang, Wan; Bilgihan, Anil; Bujisic, Milos - In: Tourism review : the official journal of the AIEST 68 (2013) 4, pp. 3-18

Persistent link: https://www.econbiz.de/10010226571

Inducing customers to try new goods

Acquisti, Alessandro - In: Review of industrial organization : RIO 44 (2014) 2, pp. 131-146

Persistent link: https://www.econbiz.de/10010375280

An interdisciplinary method for brand association research

Ranfagni, Silvia; Guercini, Simone; Camiciottoli, … - In: Management decision : MD 52 (2014) 4, pp. 724-736

Persistent link: https://www.econbiz.de/10010386767

The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)

Klaus, Philipp - In: The journal of services marketing 27 (2013) 6, pp. 443-457

Persistent link: https://www.econbiz.de/10010198163

An investigation into online reviewers' behavior

Chen, Hua-ning; Huang, Chun-yao - In: European journal of marketing : EJM 47 (2013) 10, pp. 1758-1773

Persistent link: https://www.econbiz.de/10010201716

Leveraging philanthropic behavior for customer support : the case of user support forums

Jabr, Wael; Mookerjee, Radna; Tan, Yong; Mookerjee, Vijay S. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 187-208

Persistent link: https://www.econbiz.de/10010258245

Improving short-term demand forecasting for short-lifecycle consumer products with data mining techniques

Maaß, Dennis; Spruit, Marco René; Waal, Peter de - In: Decision Analytics 1 (2014), pp. 1-17

Today's economy is characterized by increased competition, faster product development and increased product differentiation. As a consequence product lifecycles become shorter and demand patterns become more volatile which especially affects the retail industry. This new situation imposes...

Persistent link: https://www.econbiz.de/10010338778