Past papers on consumer behaviour of Internet non-shoppers in Hong Kong have been lacking. This empirical study by on-line questionnaire is an attempt to understand what the barriers against Internet shopping are? Research overseas suggests that major barriers against Internet shopping are...

Research undertaken within Hong Kong concerning consumer response to shopping on the Internet is piecemeal and incomplete. This empirical study intends to explore on why have the consumers chosen to shop products via the Internet. According to recent research conducted in the United States,...

Research undertaken within Hong Kong on the profile of Internet shoppers is piecemeal and incomplete. This empirical study intends to explore into this issue. Similar studies overseas suggest that the profiles of Internet shoppers are moving towards shoppers found in mainstream population....

Past papers on the profile of Internet non-shoppers in Hong Kong have been lacking. This empirical study by on-line questionnaire is an attempt to explore further into this subject area. The focus of this study is on understanding who the Internet non-shoppers in Hong Kong are, and understand...

Past papers on the profile of Internet non-shoppers in Hong Kong have been lacking. This empirical study by on-line questionnaire is an attempt to explore further into this subject area. The focus of this study is on understanding who the Internet non-shoppers in Hong Kong are? The marketing...

Research undertaken within Hong Kong on the profile of Internet shoppers is piecemeal and incomplete. This empirical study intends to explore into this issue. Similar studies overseas suggest that the profiles of Internet shoppers are moving towards shoppers found in mainstream population....