In several product categories, such as electronics, video games, computer hardware and software, and other hi-tech products, backward compatibility--the property of a current generation of hardware to allow previous generation of software or accessory to work with it--is an important strategic...

Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even abandon an app, in part, due to app service failure(s). Do app...

Mobile marketing, the two- or multi-way communication and promotion of an offer between a firm and its customers using a mobile medium, device, platform, or technology, has made rapid strides in the past several years. Mobile marketing has entered its second phase or Mobile Marketing 2.0. The...

In recent years, most mobile apps have started tracking consumers' location and movement patterns. This type of tracking can allow firms that access these data to better predict consumers' future behaviors and to send targeted communications. However, such tracking also raises privacy concerns...

With rapidly increasing healthcare costs, both governments and firms are paying more attention to cultivating healthy lifestyles among consumers to reduce medical and financial burdens. However, consumers often struggle to fulfill their commitments to health-related goals, such as consistently...