Purpose: Business analytics, a buzzword of the recent decade, has been applied by thousands of enterprises to help generate more values and enhance their business performance. However, many aspects of business analytics remain unclear. This study clarifies the definition of business analytics...

"This book compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business and outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets"--Provided by...

The purpose of this study is to investigate the impact of individuals' competencies in business intelligence (BI) and analytics (BA) on process effectiveness (PE). Moreover, to investigate the mediating role of user participation (UP) and the moderating role of gender in this relationship. An...