Fasting is a common phenomenon and can either be intended or unintended [1]. It can be self-imposed in the case of extreme dieting, religious fasts, and chaotic work schedules [2-3]. It can be medically-imposed in the case of fasting before blood draws or surgery [4]. In extreme cases, it can be...

Background: Snacks, stress, and parties all contribute to the weight gain – the elusive “Freshman 15” – that some college-goers unfortunately experience. This report examines how ala cart snack choice changes on a university campus during each progressing week of the academic calendar....

Building on findings related to physiological and psychological motivations of food preference, this research develops a framework to examine preferences toward comfort foods. Study 1 used a North American survey of 411 people to determine favored comfort foods, and Study 2 quantified the...

When people stockpile products, how do they decide when and how much they will consume? To answer this question, the authors develop a framework that shows how the salience and convenience of products influence postpurchase consumption incidence and quantity. Multiple research methods -...

Understanding a brand's equity is difficult for researchers. Building on means-end theory, describes a method - laddering - which has proven useful in uncovering insights related to the source and the nature of a brand's equity. Through laddering interviews a meaningful "mental map" can be...

How does fat consumption influence the consumption of companion foods such as bread? Adult restaurant goers who were randomly given olive oil for their bread used 26% more oil on each piece of bread compared to those who were given block butter, but they ended up eating 23% less bread in total....

Our dilemma with health claims is that too much information can confuse consumers and too little information can mislead them. A controlled study is used to examine the effectiveness of various front-sided health claims when used in combination with a full health claim on the back of a package....

People can eat a food without having a strong preference for it, and people can prefer a food without eating it. Given this seeming disconnect between attitude and behavior, which type of measure or segment can best be used to profile or identifi, loyal consumer segments of a food, such as soy?...

Obesity has been linked in part to the expanding portion sizes of prepackaged or preserved foods. However, adults frequently serve themselves the food they will eat for a meal or snack. We investigated how the size of serving bowls influences how much food a person decides to serve and consume...

Programs intending to encourage the adoption of soy-based foods have fallen short of expectations. This issue of how unfamiliar, protein-rich foods can be introduced into diets was addressed during the rationing years of World War II when citizens were encouraged to incorporate protein-rich...