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41
In Google we trust?
Burguet, Roberto
;
Caminal, Ramón
;
Ellman, Matthew
- In:
International journal of industrial organization
39
(
2015
),
pp. 44-55
Persistent link: https://www.econbiz.de/10011486180
Saved in:
42
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
43
Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
-
2014
Persistent link: https://www.econbiz.de/10010473253
Saved in:
44
Search engine optimisation from Pakistan
Ahmed, Irfan
;
Shahzad, Rana Khurram
;
Kashif-ur-Rehman
; …
- In:
Asian Academy of Management journal : AAMJ
18
(
2014
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010422081
Saved in:
45
Making a Mark in the
Internet
Economy : A Trademark Analysis of Search Engine Advertising
Bartholomew, Mark
-
2012
Keyword search advertising occurs when an advertiser pays a search engine to link a particular keyword to its website. Keywords are often trademarks and some mark owners have objected to the search engines' practice of selling their marks as keywords without permission. Trademark doctrine...
Persistent link: https://www.econbiz.de/10013115722
Saved in:
46
The Creative Reconstruction of the
Internet
: Google and the Privatization of Cyberspace and Digiplace
Graham, Mark
-
2012
The
Internet
has often been portrayed as the ultimate leveler of information where existing hierarchies of power and … engines such as Google have been a key means to construct meaning out of disorder. This ordering (or enclosing of the
Internet
… one) between the core and the periphery of the
Internet
. The recent incorporation of spatial elements into the Google …
Persistent link: https://www.econbiz.de/10013116719
Saved in:
47
Recent Issues for Competition on the
Internet
: Google's Search and Advertising, the Apple App Store, and the AOL Huffington Post Merger
Daly, Angela
-
2014
This paper will examine three recent instances involving competition concerns on the
Internet
. The
Internet
at its … the emergence of major
Internet
corporations, and on the other the recognition of the
Internet
as an important trading … blog the Huffington Post and
Internet
giant AOL and any implications this may have for concentration and media plurality on …
Persistent link: https://www.econbiz.de/10013068060
Saved in:
48
An Analysis on the Use of Google Adwords to Increase E-Commerce Sales
Tricahyadinata, Irsan
-
2017
. E-commerce is an activity of selling or buying goods and services through the
internet
by using electronic media. The …
Persistent link: https://www.econbiz.de/10012964805
Saved in:
49
Editorial: emerging and established names and types of e-commerce and video and streaming commerce
O'Leary, Daniel E.
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
4
,
pp. 293-299
Persistent link: https://www.econbiz.de/10013167874
Saved in:
50
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
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