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the relationship between an ETF’s visibility on the Internet and its fund flows. I consider three channels of online …
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Keyword search advertising occurs when an advertiser pays a search engine to link a particular keyword to its website. Keywords are often trademarks and some mark owners have objected to the search engines' practice of selling their marks as keywords without permission. Trademark doctrine...
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The Internet has often been portrayed as the ultimate leveler of information where existing hierarchies of power and … engines such as Google have been a key means to construct meaning out of disorder. This ordering (or enclosing of the Internet … one) between the core and the periphery of the Internet. The recent incorporation of spatial elements into the Google …
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Search engines can be portrayed both as champions of freedom and as agents of surveillance. By facilitating the retrieval of online data, they enable a global public to seek, receive and impart information. Where information about individuals is concerned, however, search engine services can...
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Section I. Mobile Commerce Systems and Handheld Devices -- 1. Fundamentals of Mobile Commerce Systems -- 2. Mobile Commerce Applications -- 3. Mobile Handheld Devices -- 4. Essential Mobile-Commerce Technology --
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"[This book] is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer...
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