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Recent research in consumer behavior has documented the phenomenon of compensatory consumption, whereby individuals respond to information about deficits in their abilities, skills, status, and so forth by consuming products that symbolically compensate for the self-deficits. However, the...
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This research introduces the distinction between compensatory consumption that is engaged in after, as opposed to before, one experiences a self-threat (termed reactive vs. proactive compensatory consumption). Five experiments document the phenomenon of proactive compensatory consumption as well...
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One hundred and eighty-four travel agency employees in South Korea participated in this study to examine (1) the effect of career commitment (CC) on employee turnover and (2) the moderating effect of job insecurity on the relationship between CC and turnover intention. This study was conducted...
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Prior research has shown that psychological threat can provoke consumers to desire, seek out, and acquire products that symbolize accomplishment in the domain of the threat. Although such within-domain compensation can serve as a psychological salve to repair the self, the current research...
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