Polish Abstract: Budowa gospodarki opartej na wiedzy wymaga wzmocnienia systemu powiązań uczelni z otoczeniem biznesowym. Współpraca uczelni z przedsiębiorstwami przyczynia się wzajemnie do wzrostu ich konkurencyjności i innowacyjności, a zarazem do poprawy atrakcyjności absolwentów...

Purpose – The purpose of this paper is to examine major marketing developments in the Polish food-processing sector following the EU accession. The aim is to discern the impact of EU integration on several variables characterising the marketing and business strategies; to determine the sources...

Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the knowledge and application of modern forms of management and technology. Organised in an...

Ageing populations entail important social issues. The population of Lodz is characterised by the highest ageing ratio in Poland (17.2% people aged 65 or above). The aim of our study was to present factors determining the use of social support services in the subpopulation of elderly people in a...

This paper aims to investigate selected aspects of organic food consumption in Poland. We conducted a survey in a representative sample of 1000 consumers. Polish consumers are convinced that organic food is more expensive, healthier, more environmentally friendly, more tasty and more authentic...

The frequency of the use of tradition in marketing is growing. Appealing to tradition reflects the need to have reference points, trust and stability. The perceived authenticity of a product is strongly connected with its origin, which is expressed by the factors of time (history), place (area),...

Polish Abstract: W marketingu w wyszukiwarkach internetowych wykorzystuje się dwa narzędzia: (1) pozycjonowanie organiczne, które wpływa na wyniki naturalne, oraz (2) reklamę płatną, która wpływa na pozycje linków sponsorowanych. Pozycja oferty płatnej w wyszukiwarce zależy od...