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Sudharshan, D.; Liu, Ben Shaw-Ching; Ratchford, Brian T. - In: Managerial and decision economics : MDE ; the … 27 (2006) 1, pp. 41-62

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Ratchford, Brian T.; Lee, Myung-Soo; Talukdar, Debabrata - In: Journal of marketing research : JMR 40 (2003) 2, pp. 193-209

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Ratchford, Brian T. - In: Journal of consumer research : JCR ; an … 27 (2001) 4, pp. 397-411

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Moorthy, Sridhar; Ratchford, Brian T.; Talukdar, Debabrata - In: Journal of consumer research : JCR ; an … 23 (1997) 4, pp. 263-277

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Ratchford, Brian T. - In: Marketing science : the marketing journal of the … 18 (1999) 4

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Ratchford, Brian T.; Srinivasan, Narasimhan - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 73-87

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