A recently introduced multi-generation model 1181, developed for high-technology industries and tested on a high-tech product class, is applied to a very different situation. It is tested by fitting and forecasting use of three generations of packaging technology in the fluid milk market, glass,...

Consumer preference for container types for fluid milk was investigated for gallon and half gallon containers using conjoint analysis. Consumers clearly preferred plastic jugs to paperboard for gallon containers, which explains the nearly complete capture of the gallon milk market by plastic....

New product forecasting often focuses only on the new product itself, neglecting the fact that older technologies remain on the market to provide competition. Multi-generation innovation diffusion models are available, but have only rarely been tested on actual data. Furthermore, although causal...

The Western Sudan Agricultural Research Project, Washington State University, has been active in Kordofan, Sudan, for the past five years. In addition to technical work, the project has collected a wealth of economic data, especially in the last two years. The Sudan government's development...

Ethnic domination of marketing channels is very common throughout the developing world. The phenomenon often has become closely associated with volatile political issues, such as unequal distribution of wealth or perceived foreign domination of the national economy. Ethnodomination arises when...

Oman's history is characterized by duality of marketing structures. The spatial structure of these two different economic systems can be analyzed with reports on economic activity in Oman from several decades either side of 1900. Coastal Oman has always been very trade oriented and thus open to...

The history of Oman is largely a story of competition, and often conflict, between two very different entities. This duality was even symbolized by the name of the country, “Sultanate of Muscat and Oman,” until 1970. The sultanate was formed from the fusion of the Batina coastal plain and...

Overseas Chinese have traditionally dominated trade and marketing in Southeast Asia. Domination of marketing channels arose in trade contact with the local, subsistence agricultural economy. Chinese traders established their businesses in major trade centers which were connected to the...

Economic justice is a critical concern for many societies, frequently fostering debate on the nature of economic systems. Often religious revival contributes substantially to this discussion, because religion is a major source of ethics. This paper examines ‘Buddhist economics' in modern urban...

Recent decades have seen the growth of several streams of reform Buddhism among the urban middle class in Thailand. They can be categorized along two dimensions which give a sort of psychographic profile of followers of the streams. The different movements have similar views toward personal...