Purpose – The purpose of this paper is to highlight how systems thinking contributes to decision making in uncertain contexts that are characteristic of service systems. Based on the assumption that service systems face complex conditions, the paper posits that systems thinking may support the...

Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing and to justify why adopting a systems approach is adequate...

Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing and to justify why adopting a systems approach is adequate...

Italian Abstract: Il paper propone un modello di sviluppo del territorio come sistema dinamico di relazioni intersoggettive capace di garantire non solo l'efficienza dei processi interni all'organizzazione sviluppata, ma anche risultati efficaci nel contesto complessivo e un impatto sostenibile...

Italian Abstract: Come efficacemente sintetizzato nella locuzione di aristotelica derivazione "natura non facit saltus", tanto le diverse componenti della nostra realtà quanto gli eventi che nelle più varie forme la caratterizzano, sono intimamente collegati ed esprimono un senso logico di...

Purpose – The purpose of this paper is to reflect upon strategic marketing in emerging economies (EEs). It tries to answer the research question: what new business models are enabled by the Viable Systems Approach (VSA) and Service-Dominant Logic (SDL) perspectives? Design/methodology/approach...