Customer Generated Images (CGIs) on e-commerce platforms have been widely adopted as a promotional tool to persuade customers into purchase. Despite its prevalent applications, the effect of CGIs on customers' post-purchase satisfaction has not been extensively examined. This study postulates...

Purpose – The purpose of this paper is to present an intelligent data-driven framework which provides an effective group-buying aggregation service and thus offers a new opportunity for personalized services in recommendation and advertisement. Design/methodology/approach – The work...

Livestream technology is increasingly transforming consumers’ online shopping experience, as it enables streamers to perform real-time product presentation while interacting with a large number of consumers to sell those products. In this research, we address how livestream selling platforms...

Based on information technology adoption theories and considering Chinese cultural characteristics, this article proposes a user centric IT/IS evaluation model composed of three determinants, namely perceived usefulness, perceived ease of use, and perceived fit, for investigating the...