The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior: stock returns, stock volatility and transaction volumes. The paper deals with stock market reaction on Olympic sponsorship announcement for service organizations using...

The major objective of this study is to measure perceptions of CBOs' (Community-Based Organizations) CEOs on the value of customer satisfaction measurement. We address the core research themes of our study using a survey, in order to study CEOs' perceptions on customer satisfaction measurement...

The research aim of this study was to explore brand manufacturers' perceived value of the 'triple pole' approach in bargaining for vertical cooperative sales promotion campaigns. Our research intention was to test seven (7) research hypotheses based on a survey (pilot study) of 32 marketing,...

We tested a modified SERVQUAL scale based on a survey of Pancretan Co-operative Bank's customers - in terms of a critical case study - in order to identify any differences in service quality satisfaction and its impact on the behavioural intentions of the bank's customers. Considering the...

The research aim of this study was to examine the possibility to investigate win-win-win Spais-Papakonstantinidis model in order to develop an integrated bargaining solution analysis for vertical advertising campaigns under the prism of the "3-D Negotiation". First, the author provided some...

This paper examines sporting event's spillover effect to investor's behavior through event study analysis using the GARCH (p,q) model, focusing on the stock price effects of a sport sponsorship program during and after a sporting event. Studying stock price behavior during a sporting event is...

In this paper, we intended to examine the possibility to investigate two (2) influential theories: a. Activity Theory and b. Transformative Learning Theory (TLT) in order to develop a new behavioristic framework that could be introduced to aid the design and analysis of promotion techniques by...