The major objective of this article is to test who benefits most from sponsorship agreements: the sponsor or the sponsored organization. The article deals with stock market reaction to official football club sponsorship announcements using the event-study method. Our intention is to test 123...

The major objective of this study was to test if an official football club sponsorship announcement can influence football clubs' stockholders' behavior: stock returns and stock volatility. The paper dealt with stock market reaction on official football club sponsorship announcement using...

This paper examined the possibility of an extension of Lind’s and Goldkuhl’s (2005) and Goldkhul (1998) conceptualization of business transaction (in terms of Business Action Theory, B.A.T.), in order to examine the value of a socioinstrumental pragmatism view of communication actions for...

In this paper, we intended to examine the possibility to investigate two (2) influential theories: a. Activity Theory and b. Transformative Learning Theory (TLT) in order to develop a new behavioristic framework that could be introduced to aid the design and analysis of promotion techniques by...

The major objective of this study is to test two alternative models in order to investigate whether customer value and satisfaction represent two theoretically and empirically distinct concepts. We address the core research themes of our study using a survey. This paper contributes to marketing...

Emerging digital technologies and increasing interest in the computerized delivery of higher education have led to e-learning through electronic mail, the Internet, the World Wide Web (WWW), and multimedia. The major objective of this research outlet is to examine the e-learning evolution in...

The original cultural roots of Economics, Informatics and Decision Sciences are related to its genesis, mythology, and prehistory and, of course, to its proto-foundations as a scientific discipline. The knowledge of the cultural roots of the Economics and Decision Sciences will promote our...

Building businesses-leaders is the pathway to increase competitiveness in a micro- and macro-economic level. That is why marketing (a word of ancient Greek origin) and leadership are two linked concepts. So, it seems that there is a highest research priority on how higher levels of marketing...

The major objective of this study is to identify a methodology that will help educators in marketing to efficiently manage the design, impact, and cost of case studies. It is my intention is to examine the impact of case study characteristics in relation to the degree of learner involvement in...

The paper examined the possibility of an extension of the win-win-win papakonstantinidis conceptualization, as an innovative bargaining solution analysis for vertical cooperative promotion management decisions between marketing channel members. This conceptualization was approached as an...