Companies that are going to thrive must have a soul. Those that are only concerned with “maximizing shareholder wealth” or “maximizing profit” will find themselves going the way Enron went. CEOs will have to lead the revolution and should be the ones exhorting executives to make...

As a result of increased competition, accounting practitioners must develop a marketing strategy, or if they already have one in place, ascertain that it is truly effective. The authors describe a questionnaire that may be used by accounting firms to help them determine and satisfy their...

A survey of 100 advanced accounting students was conducted to determine the opinions of accounting majors regarding such areas as why students choose accounting as a major, courses students felt were important and unimportant, and expectations regarding work and salary. The Key findings include:...

Accountants are often asked for advice on pricing products, and their input is often quite helpful and necessary. Accountants, however, are very likely to focus on costs when trying to advise management on appropriate pricing strategies. Economists might focus on rules for maximizing short-run...